The 7 principles of marketing

Product, Price, Promotion, Place, Packaging, Positioning and People.

As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you're on track and achieving the maximum results possible for you in today's marketplace.

Traditional Marketing
Traditional marketing channels include:
Outdoor (Billboards, bus/taxi wraps, posters etc)
Broadcasting (TV, Radio etc)
Print (Magazines, newspapers etc)
Direct Mail (catalogues etc)
Telemarketing (Phone, text message)
Window display and signs.

Digital Marketing
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.